Department of Cultural Affairs and Sport supports the Pinkdrive in Gugulethu
9 Nov 2010Does the term 'pimp your shoes at a pimping station' make sense to you? If it is linked to the Discovery Cape Times Big Walk and the PinkDrive, it definitely will.
With the support of the Big Walk, high tech mammography and educational trucks are now fully functional and on the road, visiting local communities throughout South Africa to provide free breast cancer screening and testing.
Since 2009 it is called the PinkDrive and on 14 November 2010 these trucks will be part of the Big Walk by being on display at the finish area at the Rhodes School to encourage and inform walkers and communities on the well-being of our women and more specific, their breast health.
The PinkDrive campaign is driven by Cause Marketing Fundraisers (CMF), a non-profit organisation, who is committed to improving breast cancer awareness, free screening, education, and providing and offering services to women across South Africa, particularly to those who do not have access to information on breast health. PinkDrive already served some 1.6 million women in South Africa.
The Department of Cultural Affairs and Sport (DCAS), is the brain force behind the 11 kilometres Gugulethu route in the Cape Times Discovery Big Walk. With big enthusiasm we support the PinkDrive's awareness campaign in Gugulethu at the TB Clinic and KTC Hospital on 8 and 9 November 2010, just a week before the Big Walk. At the same time Dr Ivan Meyer, Minister of Cultural Affairs and Sport, practiced for the forthcoming Big Walk in Gugulethu.
By bringing people together both in the rural and urban areas, we are privileged to be involve with the PinkDrive that removes the fear and stigma of breast cancer, particularly those who do not otherwise have access to these services.
Source: Western Cape Provincial Government
Issued by: Western Cape Cultural Affairs and Sport
9 Nov 2010
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